Type: B2B ClimateTech

Focus: Naming, Full Brand Development, Go-to-Market-Strategy

Developing and launching new AI powered Carbon Software tracker from name > brand > Go-to-market.

Our brief was clear: humanise the tech, build trust, and position Ada as a leader in accurate, scalable measurement.

Type: B2C Climate App

Focus: Campaign Development, Talent Management, Production, Press Strategy

Cogo teamed up with filmmaker and climate activist Alice Aedy to make carbon data more human and urgent.

The result: dove into how truly effective brand strategies go far beyond visual appeal. far beyond the climate-conscious bubble.

Type: B2B Climate Consultancy

Focus: Full Visual Identity, Messaging & Communications Strategy, Website Design & Development, Launch & Campaign Activation, Media Production

Founded in 2012, Carbon Responsible counts Soho House, Arsenal F.C. and Pure Gym among its clients.

As the market grew crowded with competing solutions, the company faced a pivotal challenge: dove into how truly effective brand strategies go far beyond visual appeal?

Type: B2B FinTech

Focus: Naming, Brand Development, Go-to-Market

Ctrl Alt launched in 2022, as blockchain based products faced media backlash and lingering Web3 stigma.

The challenge: how do you build a bold financial services brand that earns trust without leaning on traditional design and narratives?

Type: Blockchain / Web 3

Focus: Ecosystem Workshop

At Decipher 2024 - the premier Algorand blockchain conference, I teamed up with long term collaborator KK Studio.

We explored the history of branding in the world of Web 3 and dove into how truly effective brand strategies go far beyond visual appeal.

Type: B2B Climate Consultancy

Focus: Campaign Development, Event Production

In collaboration with Kevin Kremer Studio and Carbon Responsible, we launched IMPACT IN FOCUS, a quarterly campaign series designed to spark meaningful conversations around sustainability across sectors from sports to fashion.